We love working with young creatives. We know it keeps us thinking young. The millennials and their younger tribes get a bad rap from many companies and the “older generations” these day. Why? Because these young creatives think different. But, they must think different because the world they were born into is very different and demands a new hard reality to survive. We believe they are survivors and have been forced to create a new and creative way of looking at everything. Old ways of doing are disappearing.
Sell-able art is just one example of the changing landscape. It is not the same as the landscape oil on canvas we’ve seen over and over which has, for the most part, become prints and photographs on plastic that a million online printers can re-produce in second. This is no longer art – it is decor.
True art has entered a new world and is forging its own path. Digital, of course, has changed it. Video is re-inventing it. Live art that incorporates new technologies and new thinking is putting a stake in the ground that deserves our attention. We welcome and embrace those artists and all forms of radical creativity.
One thing we know is that many creatives may be very good at their craft but they tend to not be self-promoters. One recent creative digital artist was very good with original visuals but liked to keep to himself, work alone without interruption and could not be bothered with selling or promoting his work. That selective talent is what makes them great yet keeps them a “starving artist”. That’s where we come in. We promoted his work in the most unusual places like the bottoms of skate boards, live art and music shows, as well as logo and t-shirt design adaptations — and art always requires adaptation to the medium recreating one idea into multiple originals.